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Stephen Chaloner

Digital Marketer & Developer
  • MUSIC SCHOOL CENTRAL

MUSIC SCHOOL CENTRAL

AnalyticsAutomationConversion OptimizationEmailSEOWebsite

Services

  • Website Redesign
  • Email marketing
  • SEO
  • Performance optimization
  • Conversion optimization
  • Landing pages
  • Custom analytics

Overview

Music School Central was a successful blog discussing various college music programs. They wanted to start a consulting portion to their business, and they approached me to help them transition from a blog into a legitimate and trustworthy business.

This project entailed a complete overhaul of the website including a re-conceptualization of the brand how it presented itself to first time visitors. We put in place a sophisticated lead capture tactic and an expansive email automation sequence to nurture leads over the course of several months.

Music School Central is the number one resource for information on music college programs in the U.S. and now has a thriving consulting business.