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Stephen Chaloner

Digital Marketer & Developer
  • DOUZO RESTAURANT GROUP

DOUZO RESTAURANT GROUP

AnalyticsSEOWebsite

Services

  • Website Performance Optimization
  • User Interface Design
  • Custom Google Analytics integration
  • Email marketing implementation
  • SEO

My Approach

I was contracted by Douzo to help optimize the search engine performance and tracking of their 3 restaurant websites. I integrated Google Analytics via Tag Manager and redesigned the website WordPress themes to improve mobile usability. I then optimized the sites for improved organic search performance by determining the most competitive terms and where they were falling behind in results pages compared to competitors. I also paid close attention to the unique elements of Douzo’s business that set them apart from their competitors, and exploited these strengths in their search marketing. Lastly, I integrated the Douzo site with Mailchimp and implemented an email capture form on the site to start building a fan base for future promotions.