- Website Performance Optimization
- User Interface Design
- Custom Google Analytics integration
- Email marketing implementation
I was contracted by Douzo to help optimize the search engine performance and tracking of their 3 restaurant websites. I integrated Google Analytics via Tag Manager and redesigned the website WordPress themes to improve mobile usability. I then optimized the sites for improved organic search performance by determining the most competitive terms and where they were falling behind in results pages compared to competitors. I also paid close attention to the unique elements of Douzo’s business that set them apart from their competitors, and exploited these strengths in their search marketing. Lastly, I integrated the Douzo site with Mailchimp and implemented an email capture form on the site to start building a fan base for future promotions.