My experience spans multiple disciplines and various industries from healthcare to technology.
I work with clients in a range of industries from tech to hospitality to establish an effective and sustainable digital marketing ecosystem that is cross channel, measurable and optimized for scalability.
My responsibilities include creating comprehensive inbound marketing strategies, including SEO, SEM, Email, Social and the integration of these channels in analytics and throughout the conversion and lead nurturing process.
Several initiatives resulted in a 3x uptick in leads generated through email signup forms, and landing pages. Also, assisted in a 25% improvement in operational efficiency by directly integrating lead forms with CRMs and mail platforms, cutting down on manual data entry and de-duplication.
I also spend time designing, developing, and optimizing landing pages for various marketing initiatives, through A/B split testing, click and scroll tracking applications. Consistently created landing pages that converted at 25% or better, much higher than industry averages for similar offers.
I manage email lists, some with 20k+ contacts. Administered surveys and refined and organized lists into user groups for targeted, highly relevant email campaigns. Developed and instituted email automation sequences for improved lead nurturing and efficiency.
Performing audits for current web properties and profiles and lead initiatives to redesign websites if deemed necessary. Several of these redesigns resulted in immediate impact on the business’s bottom line by improving the rate and quality of user conversion.
Performed monthly analyses, interpreting analytics data from all sources, and created custom executive dashboards for sharing results and actionable items with stakeholders in an easy to digest format.
Manage all digital marketing initiatives for agency clients; integrate marketing collateral both on and offline with streamlined analytics such as call tracking, email integrations, display ads with custom URL parameters
Developed comprehensive marketing strategies, including search marketing, re-targeting, email marketing, and social media promotion and advertising; resulted in a more integrated marketing and sales funnel that leveraged earned and paid channels to engage target audience across various touch points throughout the buying cycle
Performed SEO and PPC program audits and implemented ongoing optimizations resulting in an average of 30-50% YOY increases in organic traffic, and improved brand awareness for competitive key terms and phrases
Implement remarketing campaigns to increase brand awareness and to contextually place appropriate messaging in front of prospects
Review web analytics and interpret multi-channel performance data into actionable insights to guide strategy
Manage email marketing campaigns including list structure, email concepts, and testing
Lead digital marketing strategist and project manager for website and search engine marketing initiatives
Completed SEO evaluations and devised/implemented strategy based on insights from performance data; leading to 20-30% increases YOY comparisons
Conducted PPC account audits, managed account setup, keyword research, wrote ad copy, landing page analysis, A/B tested ad performance, split tested landing page design. Managed revolving account budgets totaling $200k per year
Conceptualized website architecture and wire framed UI based on discovery and baseline analysis of user needs; providing optimal user satisfaction and retention
Responsible for managing remote development teams for web application projects. Q.A. tested user interface; ensuring semantic, search optimized markup
I am a founding board member of Thank You Project, a NH based non-profit who’s mission is to bring clean water to rural communities in Nigeria.
From our website: “Thank you Project’s mission is to bring a clean and reliable source of water to two communities in rural Nigeria (Ututu and Achi). We are currently fundraising to amount the necessary funds to drill and construct fresh water wells within these communities.”